Paragon Marketing Group
Paragon Marketing Group, an engagement marketing consultancy, owns and operates the GEICO State Champions Bowl Series. We develop marketing platforms grounded in sports, entertainment, music, arts, cause and media partnerships. These platforms are created to develop engaged, sustainable relationships with our clients’ target audiences. Additionally, we are committed to creating a culture that delivers a great place to work and engenders long-term, healthy business partnerships.
Since our inception in 1995, we have grown from 3 people to over 60 marketing professionals, all of whom have a passion for sponsorship marketing. Our core competencies include sponsorship targeting/identification, evaluation, negotiation, activation, execution and measurement. Additionally, many of our clients have trusted Paragon to deliver value in the areas of event creation, mobile marketing, digital/social marketing platforms and television/digital content production.
In 2002, we secured the rights to put LeBron James, Cleveland’s then star high school basketball player, on ESPN2. Their subsequent broadcast of the game against Oak Hill Academy garnered the highest ratings ever for the channel and created a new television category — live national broadcast of high school athletics. Since then, our relationship with ESPN has grown into a strategic partnership showcasing the top high school football and basketball teams and players to a national audience each season.
To date we have partnered with ESPN to televise over 450 high school football and basketball contests featuring teams from 38 states. Games featured some of the biggest names in sports including Kevin Durant, Dwight Howard, Kevin Love, Derrick Rose, Kyrie Irving, Anthony Davis, Tim Tebow, Jadeveon Clowney, Julio Jones, AJ Green and Jameis Winston.
Paragon partners with ESPN on the following live properties
ESPN High School Kickoff
13 live telecasts on the opening weekend of high school football in August
ESPN High School Football & Basketball Showcase
24 live telecasts (12 football, 12 basketball) of nationally ranked high school teams, rivalries and top prospects from across the country
DICKS Sporting Goods High School Nationals
8 boys teams and 4 girls teams compete for a postseason basketball championship with all 10 games televised live on ESPN networks
State Champions Bowl Series
3 live high school football telecasts featuring state champions competing in a postseason event.